ROI in Social Media

Are you tracking your social media efforts? If not, you should start doing it to enhance your ROI. Social networking sites like Facebook and Twitter offer a great platform to target a large consumer base and let them know about your product or services. A strong and effective social media campaign will help you in taking your business to a new height of success. Continue reading this blog to know the reason why tracking Facebook traffic and the valuable metrics that will help in measuring the results of your Facebook marketing.

Why Should One Track Facebook Traffic?

It is no hidden that Facebook is one of the largest social networking sites. Having millions of active users, it gives entrepreneurs a great marketing platform to advertise or promote their business. But, how will you know the success or failure of your social media campaign? Tracking of Facebook traffic is one of the simplest ways to get a clear understanding about the success and failure of your social media campaign. Proper analysis of your advertising goal, the performance of your social media campaigns, and consumer behavior will not only give you a crystal and clear idea about your marketing efforts but also helps you in making effective marketing strategies for improving your ROI.

Three Metrics for Tracking Facebook Traffic

1. Track Follower Growth

Track the total number of visitors on your social media page and posts once in a week or in a month. Make a list of your existing followers and the number of unique people who have taken an interest in your business. By doing this, you can easily get a clear idea of whether you are working in the right direction or not. Ideally, you should always look for new ways to increase your following.

1. Time Spent By the Visitors

Knowing what your audience like and what not will surely help in creating an effective marketing plan for expanding your business. By doing a deep analysis of how much time spent by the visitors on your different social media campaign, you can easily get a good understanding of what your audience like as well as what more you should do to attract and engage more and more users on your site.

1. Monitor Engagement to Find Peaks and Valleys in Interactions

Traffic and impressions are useless if you are not getting any conversion on your website. The follower growth and time spent by the visitors should be proportional to increase the chances of conversion on your site. When you will get a good amount of conversion on your site in form of likes, replies, comments, and sale, it means that your targeted users are interested in the campaign you are running for maximizing your ROI.

This is all about the tracking of Facebook traffic. If you are also considering for tracking your Facebook performance, you should find a reliable and renowned platform to get a clear, concise, and accurate result of your social media marketing efforts. If you are looking for the one, you should look no further than http://www.tracksocialmediasales.com/.